Category Archives: Marketing

ODDS & ENDS – June 18, 2021

Posted on June 18, 2021 by thef3k

Apple Music for Artists adds new features [Hypebot] – Full Article Music Discovery is Entering A New Age, With Streaming at the Helm [Billboard] – Full Article Independent Artists and Small Labels Grew the Fastest in 2020 [Hypebot] – Full … Continue reading →

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Impactful Album Covers

Posted on February 3, 2020 by thef3k

What’s your favourite album cover? Mine has always been Mötley Crüe’s “Dr. Feelgood”. It was the first album cover that really caught my attention. I used to draw the snake & knife with wings on everything when I was in … Continue reading →

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Christmas & Online Radio

Posted on November 18, 2019 by thef3k

Continuing my ongoing discussion on Why Independent Online Radio Is Important…as we approach the holiday season, if you’re an artists who’s released some Christmas music, covers or originals, Independent Online Radio Stations are somewhere where you should consider sending your holiday … Continue reading →

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You’ve Got Mail

Posted on October 15, 2019 by thef3k

Last week I received an e-mail from SonicBids with a link to an article they posted, “4 Types Of Of E-mails You Should Send To Your Fans“. The same day I came across an article about a CEO who writes … Continue reading →

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Why Independent Online Radio Is Important

Posted on July 8, 2019 by thef3k

With streaming becoming the primary means in which people listen to music, I’ve seen a lot of articles and posts comparing Spotify and Pandora. Comparably they’re both streaming services that people can subscribe to, that have immense music catalogs and use … Continue reading →

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Modern Music Marketing: What Business Are You In?

Posted on February 13, 2019 by thef3k

Let’s start with the basic starting point for all marketing plans. What business are you in? Now before you answer that question, you need to be aware that most business, from the small startups to internationally recognized corporate brands, get … Continue reading →

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Modern Marketing: How well do you know your target market?

Posted on February 7, 2019 by thef3k

Knowing your target marketing is key. Sadly, in many music marketing plans when it comes to identifying an artists target market I just see the basics. Male or Female, Age Range and maybe genre of music they’re into. But what … Continue reading →

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How to build engagement during the holiday season.

Posted on December 10, 2018 by thef3k

Take the time to acknowledge and engage your supporters during the Holiday Season. Elton John wrote “Step Into Christmas” as a thank you to his fans.

Posted in A Good Read, Holidays, Lists, Marketing, Opinion | Tagged , | 1 Comment

The Marketing of Rock and Roll

Posted on September 21, 2018 by thef3k

Two people who have been big influences in my life and what I do are Alan Cross (A Journal Of Musical Things and The History Of New Music) and Terry O’Reilly (CBC’s Under The Influence). Alan a mentor when it … Continue reading →

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Spotify to Allow Indie Artists to Upload Music Directly to Service, Bypassing Distributors

Posted on September 20, 2018 by thef3k

Spotify announced this morning that they will be enabling artists to upload their own music to their service directly, bypassing the need for a distributor. 

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