Category Archives: Marketing

Another Restaurant Comparison

I’ve often suggested that musicians should pay more attention to the restaurant business, watch what they are doing when looking at ways to grow your audience (and if you haven’t heard me talk about that, get in touch, lets set … Continue reading

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Should you be on Wikipedia?

Should independent artists have their own Wikipedia page? Yes. Why? Here are just a couple reasons why…

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The gloves are off!

Too often I waste time trying to think of the right words to say or share. Today, I’m going to try something different and just say it…(NOTE: I originally posted this on my facebook profile, but knowing not everyone will … Continue reading

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What Playlist Are You On?

Wondering if anyone has added your music to his or her playlist on Spotify? Not sure how you can check? Is this something you should know? According to an article in Rolling Stone, “for artists, getting placed on a prominent … Continue reading

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What do you know about your target audience?

Knowing what influences and engages your target market is key to any marketing or promotional campaign. One of the most sought after target audiences is the often mis-stereotyped group, the Millennials.

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A little (big) announcement

So I’ve been meaning to post about this for a while now…

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The Social Network is not the Promo Network.

If you do a Google search for “What is Facebook” you will find a handful of variations of the following answer.

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