Category Archives: Marketing

Why Independent Online Radio Is Important

With streaming becoming the primary means in which people listen to music, I’ve seen a lot of articles and posts comparing Spotify and Pandora. Comparably they’re both streaming services that people can subscribe to, that have immense music catalogs and use … Continue reading

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Modern Music Marketing: What Business Are You In?

Let’s start with the basic starting point for all marketing plans. What business are you in? Now before you answer that question, you need to be aware that most business, from the small startups to internationally recognized corporate brands, get … Continue reading

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Modern Marketing: How well do you know your target market?

Knowing your target marketing is key. Sadly, in many music marketing plans when it comes to identifying an artists target market I just see the basics. Male or Female, Age Range and maybe genre of music they’re into. But what … Continue reading

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How to build engagement during the holiday season.

Take the time to acknowledge and engage your supporters during the Holiday Season. Elton John wrote “Step Into Christmas” as a thank you to his fans.

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The Marketing of Rock and Roll

Two people who have been big influences in my life and what I do are Alan Cross (A Journal Of Musical Things and The History Of New Music) and Terry O’Reilly (CBC’s Under The Influence). Alan a mentor when it … Continue reading

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Spotify to Allow Indie Artists to Upload Music Directly to Service, Bypassing Distributors

Spotify announced this morning that they will be enabling artists to upload their own music to their service directly, bypassing the need for a distributor. 

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Another Restaurant Comparison

I’ve often suggested that musicians should pay more attention to the restaurant business, watch what they are doing when looking at ways to grow your audience (and if you haven’t heard me talk about that, get in touch, lets set … Continue reading

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