The Marketing of Rock and Roll

Two people who have been big influences in my life and what I do are Alan Cross (A Journal Of Musical Things and The History Of New Music) and Terry O’Reilly (CBC’s Under The Influence). Alan a mentor when it comes to music industry stuff and Terry when it comes to all things Marketing. This week both influencers melded when Alan Cross shared links to Terry O’Reilly’s ‘Under The Influence’ episodes on Marketing Rock And Roll. 

Music Marketing

CLICK HERE to see Alan’s post and to listen to the episodes.

Definitely a good listen for anyone interested in music marketing or just some history on the business of music.

And if any of you have ever attended one of my ROCKSTAR 101 workshops, you may just recognize some of the stories…that’s because I totally stole the stories from Terry. (and if you were really paying attention in the workshop, you would’ve heard me say that I stole them from Terry too).


Quick plug…if you’d like more information on my ROCKSTAR 101 workshops, send me an e-mail. Shameless plug done!


About thef3k

Danny Fournier is a marketing expert with close to 20 years working within the music industry, including 5 years with a major label. With university degrees in both Marketing and Sociology, Danny brings a unique perspective to marketing with a strong understanding of the needs of the end user and how to engage them. Along with his music and business background, Danny has worked as a corporate trainer, facilitating and write courses for corporate audiences. Danny has been commended for his facilitation skills and understanding of adult learning.
This entry was posted in A Good Read, I Like This..., Marketing and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s