Author Archives: thef3k

About thef3k

Danny Fournier is a marketing expert with over 15 years working within the music industry, including 5 years with a major label. With university degrees in both Marketing and Sociology, Danny brings a unique perspective to marketing with a strong understanding of the needs of the end user and how to engage them. Along with his music and business background, Danny has worked as a corporate trainer, facilitating and write courses for corporate audiences. Danny has been commended for his facilitation skills and understanding of adult learning.

National One Hit Wonder Day!

On September 25, we turn up the volume to honor all the musical artists and that chart-topping song that makes them memorable. It’s National One-Hit Wonder Day! Share a link to one of your favourite One Hit Wonders and tag it … Continue reading

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BreakOut West Responds

The organizers from BreakOut West have responded to the picketing/protesting that occurred at this past weekend’s events.

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Two more cents on this debate

Earlier this week I posted my thoughts on the recent picketing at the annual BreakOut West music festival. Those picketing were protesting the fact that artists performing at BreakOut West were not getting paid, which then expanded into the ongoing … Continue reading

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The Never Ending Argument – Playing for ‘exposure’

Thanks to an attempted protest at this past weekend’s Break Out West, I’ve seen a handful of people discussing this topic online. People have been sharing the articles (links below) that have been written and throwing in their two cents. … Continue reading

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20 years ago…

…the first digital single was released. Any guesses as to who the artist was?

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Good things take time

It took AC/DC 40 years to get their first Top 40 hit. “Highway To Hell” finally reached the Top 10 in 2013. It took Bruce Springsteen 16 years and Jay Z didn’t see any of his tracks crack the Top … Continue reading

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Lyrical Story Telling

Found another old blog that still feels relevant. In fact, I posted this one almost 3 years ago and sadly I believe it is still relevant. Feel free to tell me if I’m wrong…no one seems to know what “Despacito” … Continue reading

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