Hell froze over and pigs have started to fly!

“We are changing how we are doing things” is typically not something you want to hear, especially in the music industry. Luckily, this past week when I read those words in an e-mail I had received, it was a good thing. It was an e-mail I’ve been hoping to receive for a couple years now.


Picture from CJSR webpage

The e-mail was actually an automatic reply from CFMU’s Music Director. I had sent the Music Director a message to see if they had received the CD we had mailed to them, if they had checked out the album, etc. Here is what I got back in the automatic reply…

CFMU is trying to make its music office more efficient, so we can help you more effectively.

We no longer accept physical product. Further details on submission guidelines can be found at 


We are also unlikely to respond to tracking calls. Please track via email with TRACKING in the subject line. Or, even better:

Check out our recent adds to see if you’ve been added:


Check out our charts to see if you’re getting medium-heavy rotation:


We apologize for any inconvenience!


CFMU Music Office

Back in March of 2015 I posted a blog/rant outlining why I felt College/Community radio stations needed to change their ways, requiring artists to submit physical CDs for consideration. (You can read that blog/rant here). Almost 3 years later we are starting to see a trend towards this finally changing. CFMU wasn’t the only station I heard from this week that informed me that they are now taking digital submissions. I doubted that all the stations will change right away, but after checking all the submission guidelines on their webpages, of the 50 some stations listed on Earshot-online.com only 10 indicated that they only accept physical product. The rest were open to accepting digital submissions. Some mentioned that physical copies will always be given preferential treatment, but regardless…they now accept digital submissions.

Thank you CFMU and the other stations that have jumped on the digital submission band wagon.


About thef3k

Danny Fournier is a marketing expert with close to 20 years working within the music industry, including 5 years with a major label. With university degrees in both Marketing and Sociology, Danny brings a unique perspective to marketing with a strong understanding of the needs of the end user and how to engage them. Along with his music and business background, Danny has worked as a corporate trainer, facilitating and write courses for corporate audiences. Danny has been commended for his facilitation skills and understanding of adult learning.
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