How Canadians Listen To Music

Alan Cross shared some interesting stats from Neilsen Canada’s final version of their musical state-of-the-union for the mid-point of 2016. Here are some highlights…


  • 93% of Canadians listen to music. It makes you wonder what the other 7% are up to.
  • 96% of Millennials listen to music. Again, what’s going on with that last 4%?
  • About half the population (53%) listens to music via a smartphone in a typical week. When it comes to Millennials, that number jumps to 79%.
  • Millennials listen to about 32 hours’ worth of music every week, up from 24 last year.
  • People who stream listen to the most music: 44 hours a week. That takes up one-quarter of all the hours in a week.

CLICK HERE to see more stats…


About thef3k

Danny Fournier is a marketing expert with over 15 years working within the music industry, including 5 years with a major label. With university degrees in both Marketing and Sociology, Danny brings a unique perspective to marketing with a strong understanding of the needs of the end user and how to engage them. Along with his music and business background, Danny has worked as a corporate trainer, facilitating and write courses for corporate audiences. Danny has been commended for his facilitation skills and understanding of adult learning.
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