The Hesitation Complication

Last week I wrote this down on a piece of paper.


I don’t know how many of you may or may not know this about me, but I’ve got both a Marketing degree and a Sociology degree. I’ve always been a firm believe that the two work well together. Sociology studies people and trends and Marketing exploits them. As goofy as that may sound, it’s not far from the truth and last week I started thinking about how Sociology could tie into Marketing and my passion for Marketing/promoting music.

How they all tie together seemed pretty obvious to me, but then I started wondering was it obvious to everyone else? Has anyone in the music industry taken a sociological approach to marketing and promoting an artist? What would be the impact? So I wrote it down and thought maybe this is worth looking into…

Then today, Alan Cross share this…

Interesting: The Sociology Of Music Curation

DAMN IT! Someone beat me to it. It may not seem that big a deal. But for me it’s a little frustrating. I come up with these theories all the time, but then I sit on them. Write them down a piece of paper, look at them every once and a while and think, “That’s a good idea, I should look more into that” and then nothing happens. Well, until someone else starts talking about my theory, sharing the same idea or starts talking about the same trend I noticed weeks or months earlier, but never said anything about.

So what did I learn from the article “Interesting: The Sociology Of Music Curation”? That I need to stop keeping things to myself. I need to get over my own lack of self-confidence and just throw myself, and my ideas out there. Good or bad…although I’d like to think the majority of them are not only good, but ground breaking, possibly even genius…well even if my ideas and theories aren’t, until I start sharing them no one will know.

Why did I feel the need to write this? If you’re asking that, maybe you should re-read this post.



About thef3k

Danny Fournier is a marketing expert with over 15 years working within the music industry, including 5 years with a major label. With university degrees in both Marketing and Sociology, Danny brings a unique perspective to marketing with a strong understanding of the needs of the end user and how to engage them. Along with his music and business background, Danny has worked as a corporate trainer, facilitating and write courses for corporate audiences. Danny has been commended for his facilitation skills and understanding of adult learning.
This entry was posted in A Good Read, Doing it differently, Rant. Bookmark the permalink.

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