Not sure what to post online during the holiday season? Want to keep your target audience engaged and possibly even attract some new followers? I’d like to make a some suggestions.
First…avoid posting Merry Christmas, Happy Holidays, Season Greetings or any of the many other seasonal greetings on Christmas Day. Everyone floods every one else’s feeds with those messages on Christmas Day and when that’s all you see that day on your feed it can quickly become a blur. Don’t feel right about not saying Merry Christmas to you social media community on Christmas Day? That’s perfectly natural. Keep in mind; I didn’t say ‘don’t do it’. I said ‘avoid posting’. There is a difference.
If you really feel the need to post a simple Christmas message on Christmas day, go for it. Like I said, it will most likely get lost in the blur of Christmas message running through everyone’s feed, but at least you did it…right? Truth be told, do you REALLY think anyone will notice if you don’t post something on Christmas Day? The whole point of posting something is so that people will see it and there’s a right time and place to do that. Christmas Day is not one of them. Which brings me to my next point…
Second…take some time to acknowledge the people who need to be acknowledged BEFORE Christmas day. In the weeks leading up to Christmas, businesses will often give gifts to various suppliers, clients, and other businesses they may share a relationship with as a “Thank You”. These gifts can vary in size and cost depending on the business, the industry and the relationship, but regardless of the size of the gift, you would be surprised to see how impactful it could be.
I’m not suggesting running out and buy gifts for your fans and supporters, but what I am suggesting is take the time to acknowledge them. The message could be as simple as “We just wanted to take a moment to thank the following individuals for their above and beyond support this past year” Then not only list the individuals (or businesses) but if you’re doing it on Facebook TAG them in the message. There’s a couple reasons why tagging them is important. As we all know, Facebook only allows a small percentage of your followers to see what you post. By tagging these individuals you ensure they see it. What makes tagging them even better, is their friends will see that they were tagged and that could lead to their friends checking you out. “(Insert Artist Name Here) just thanked Joe Blow for his support this past year…I didn’t even know Joe Blow liked these guys, maybe I should check them out”
Facebook does restrict the number of people you can tag, which will actually work in your favor. If you tag too many names, people who aren’t tagged won’t take the time to read the message. Tag a small number of people 5-10 and then finish the post with “We’re sure we probably forgot some people, but if you feel that we forgot you, that means you know what you did for us and know that we are very grateful for it.” Or something like that. Don’t go into details of what each person did or how they helped. Just say we want to thank and then list the names.
Speaking of lists….
Three…New Years/Year End lists. I’m already seeing Top 2016 lists popping up in my feed. I’ll admit there are some individuals that I’m looking forward to seeing their list, but outside of those, much like the “Merry Christmas” on Christmas day, the multitudes of lists will become a blur.
The period between Christmas and New Years is still a good time to reflect on the previous year and share those thoughts online, but all too often I see people also posting their reflections as novels. That’s way too much for people to read. If you are going to post a 2016 List, make it a small one. Limit it to 3 things. Top 3 Moments for (Insert Artist Name Here) in 2016. Try and keep it to one line each and avoid putting details. If someone wants to know details, let them message you. If someone else was part of that highlight or contributed to making it a highlight, once again TAG THEM.
If you want to build some interaction/engagement through this post, ask the readers to either share their top 3 moments in the comment section. You could take it a step further and as the fans to list the things they liked that you did this year…the risk with this one is it could alienate new fans who recently started following you. Keep in mind that quick and easy points are always more effect than long messages the casual follower would have to book time off, just to read your post.
Again, if you want to post a quick “Merry Christmas” or “Happy New Year” on those respective days, there is nothing wrong with that. My suggestions above are simply suggestions that will be more impactful, than a simple message that will likely get overlooked, missed or ignored. Take the time and acknowledge those who should be acknowledge and reminisce on 2-3 moments from the past year, but don’t take too long…Christmas is right around the corner.