Playlists, the new mixed tapes

I’ve been talking about the power of playlists as a means to expose new artist for the past couple of years. Anyone who has attended any of my ROCKSTAR 101 workshops has probably heard me talk about the potential playlists have to help artists reach new audiences but also as a means to help build a brand.


Growing up I used to make mixed tapes all the time, pairing popular songs with new artists I felt were similar. I would often play these tapes at the record store I worked at they helped sell music. A playlist is a mixed tape and now it looks like labels have discovered their potential. Now the real question is, will the labels stay true to form an exploit streaming playlist and ruin them for everyone or will they embrace the opportunity to allow people to be engaged and open to hearing new music again.

To read what labels are doing with playlists CLICK HERE




About thef3k

Danny Fournier is a marketing expert with over 15 years working within the music industry, including 5 years with a major label. With university degrees in both Marketing and Sociology, Danny brings a unique perspective to marketing with a strong understanding of the needs of the end user and how to engage them. Along with his music and business background, Danny has worked as a corporate trainer, facilitating and write courses for corporate audiences. Danny has been commended for his facilitation skills and understanding of adult learning.
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