Goodbye Rdio

2 years ago around this time, I posted some music industry prediction I had for the coming year. One of which predicted that once the ‘majors’ (Google, Apple, Etc) entered the Streaming market you would start to see other Streaming sites disappear. Looks like I was only about a year off…

Two of the more popular Streaming sites in Canada are ‘being absorbed’. Songza was bought out earlier this year by Google and now Rdio is getting absorbed into Pandora (which isn’t even available in Canada). Here’s a note that was recently sent out to Rdio members…

 

rdio

Goodbye… for now.

Over the course of five years, Rdio has grown to become a global community of music lovers — a place to discover, listen, and collect. We’re proud to have built that community with you.

As we announced last month, Rdio is being acquired. As part of the acquisition, the Rdio service will be shutting down worldwide on December 22, 2015 at approximately 5pm PST.

We know you want to find a home for the music you’ve discovered and collected on Rdio, so we’re providing ways for you to take it with you. Visit rdio.com/farewell and log in with your Rdio account for more information.

Thank you. We’re honored to have connected you with the music you love. And we look forward to bringing great music experiences to even more listeners in the future as part of the Pandora team.

Find export tools and more on the Rdio farewell site.

 

 

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About thef3k

Danny Fournier is a marketing expert with over 15 years working within the music industry, including 5 years with a major label. With university degrees in both Marketing and Sociology, Danny brings a unique perspective to marketing with a strong understanding of the needs of the end user and how to engage them. Along with his music and business background, Danny has worked as a corporate trainer, facilitating and write courses for corporate audiences. Danny has been commended for his facilitation skills and understanding of adult learning.
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